A key component of extended producer responsibility (EPR) is the circular economy, in particular keeping materials in use for as long as possible and reducing the need for primary materials; and rewarding producers who facilitate this through their product design and other initiatives. Producers are already implementing circular economy principles within their business activities; and with the wealth of WEEE sector experience Laura brings, she will work with REPIC’s producer members to support them with circular economy initiatives.  She will also support their waste battery and WEEE collection services.

Laura, from St Helens, has a background in sales, office management and commercial roles and participated in WEEE sector groups such as ICER and the AATF Forum. Prior to managing the Viridor St Helens’ Site, where she had a key role in achieving accreditation for the first WEEELABEX plant in the UK, Laura was responsible for all commercial aspects of the WEEE facility, which included looking after the service to REPIC and in turn its members and local authority contracts.

Louise Grantham, chief executive of REPIC, comments: “We are delighted to be able to announce Laura’s appointment which sees us retain her extensive technical knowledge and experience within the WEEE sector.

“Laura brings strong operational expertise and understanding of the sector which will be a great asset to our compliance service delivery. She will help us in our objective to continuously improve the services we provide to our members.”

Commenting on her new role, Laura concluded: “I look forward to meeting and working with our members day-to-day to provide and deliver enhanced service, support and guidance to help them navigate the future challenges in WEEE recycling. REPIC has long been at the forefront of shaping new legislation and guidance in an ever changing and complex industry. I have admired their influence, longevity and work from an AATF perspective and look forward to lending my technical industry experience to my new colleagues as a member of the team.”