REPIC invests annually in consumer research to understand more about behaviours and motivations to help find messages and solutions to enable people to do the right thing.
REPICs investment in annual consumer research continues to build valuable knowledge on consumer behaviour, motivations and attitudes and the variety of different electrical and electronic in the home today.
| Date conducted | Sample size | Research overview |
| May 2022 | 3,001 – Nationally representative sample | Hoarding and lifespan of electricals in the home
Based on the UNITAR WEEE Flows tool kit to establish the information on hoarding and the lifespan of products (the length of time before the products show up in the waste stream) Conducted across 42 small electrical product types. |
| May 2021 | 2,055 – Nationally representative sample | Understanding attitudes towards repairing and purchasing second hand/reused electrical products
Attitudes and motivations to purchasing second hand and/or reused electricals – how this varies by product type Uncovered the demand for second hand and reused products in the UK Customer profile of who purchases second hand and/or reuse |
|
November 2019
Jan 2020 |
1,002 – Nationally representative sample
35 participants from online survey |
How many electrical items in today’s home and in what condition are they in
Online survey followed by detailed mobile ethnography study Part One: How many electricals are in UK homes – the amount of working, unused and broken items across all categories What households do with broken and unused electricals Part Two: In home immersion – observing specific households to understand what people underclaim and which categories underclaim the most What do people do with used electricals |
| 2015 – 2018
|
1,000
|
EEE and WEEE in UK homes
Annual research on amount of EEE and WEEE in UK homes and the routes people use to dispose of end of life products
|
